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  • Writer's pictureAnantaya Pornwichianwong

How an AI company like Sertis Utilizes Generative AI



Generative AI has emerged as a powerful tool in recent years.  leading companies. Many leading companies offer various generative AI tools, including ChatGPT, Gemini, and Claude. These intelligent assistants can significantly save time and enhance our productivity.


These generative AI tools can be utilized for a wide range of tasks. By inputting the right prompts, they can serve as versatile assistants for technical tasks, content writing, coding, and more.


We invite all readers to explore how each team in an AI company like Sertis utilizes AI. These versatile tools are key to saving time and boosting efficiency across all teams.



Talent Acquisition


The Talent Acquisition team uses generative AI to brainstorm interview questions for candidates. Since each candidate has a different background, the team can't use the same set of questions for everyone. Instead, they ask generative AI to list potential questions, from which the team can then select the most appropriate ones.


Moreover, the team uses generative AI to draft emails. Given the volume of emails they need to write, manually composing each one is time-consuming. Thus, generative AI becomes a key tool for saving time and enhancing efficiency.


UX/UI


The UX/UI team utilizes AI for conducting user research, including analyzing results and conducting quality surveys. After interviewing users, the team initially summarizes the results themselves and then uses generative AI to help categorize the data, create affinity maps, and identify the most frequently mentioned factors. This significantly saves the team's time.


Business Development


The business development team uses generative AI for several tasks, including drafting emails and brainstorming ideas for product names, which doubly saves their time as generative AI can provide ready-to-use email templates for further customization.


Furthermore, the team uses generative AI to generate ideas for drafting solution concepts and coding to create quick proofs of concept (PoCs). This helps validate the feasibility of each solution, making the working process easier. Additionally, the tool can simplify technical concepts, enhancing the team's ability to work effectively.



Data Analytics


The Data Analytics team leverages generative AI to write SQL or Python, debug code, and conduct initial data analysis, significantly saving time.


Another key role of generative AI is to serve as a tutor, guiding the team in using new tools. Generative AI can provide step-by-step instructions to ensure the team fully grasps the concepts. However, it's important to remember that the information provided by generative AI may not always be entirely accurate, so critical thinking and hands-on experimentation are essential.


Software Engineering


The software engineering team uses generative AI tools such as GitHub Copilot and Gemini Code Assist for suggestions and to answer their questions, such as evaluating the best approach to code writing to achieve the functionalities that clients require. Generative AI can provide guidance to expedite their working process.


Sometimes, generative AI assists in initial code writing, after which the team can make necessary adjustments. They also use generative AI to find information, such as when they encounter errors in the code that they haven't seen before. In such cases, generative AI can analyze the errors and suggest solutions.


Corporate Communications


The Corporate Communications team uses generative AI to assist in several tasks, including finding new ideas, creating content, and guiding the structure for writing. This ranges from social media captions and blog posts to news releases, as well as finding additional information. However, the information provided by generative AI needs to be validated.


Generative AI can help check grammar and typos and adjust tonality, especially for English content. It can also translate content, which we can then review and adjust as needed.


For graphic design tasks, the team leverages generative AI to generate elements by inputting prompts, using these elements to create the desired graphic designs, thus expediting our work.


You can see that generative AI's capabilities can be utilized for various tasks, significantly saving time and boosting efficiency. Nowadays, businesses can develop their own generative AI models tailored to their specific needs.


At Sertis, we are a leading generative AI solution provider. Our domain experts develop customized generative AI, along with other AI and data solutions, to tackle challenges, meet diverse needs, and drive sustainable business growth.


Learn more about Sertis' solutions and contact us at: https://www.sertiscorp.com/contact-us

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