In today’s competitive retail landscape, data isn’t just an asset—it’s a game-changer. Insight Hub turns raw data into AI-driven insights, empowering retailers and suppliers to make smarter decisions, optimize operations, and drive higher revenue.
More than just internal optimization, Insight Hub unlocks a new revenue stream by transforming data into a monetizable asset. Retailers can offer subscription-based insights to suppliers while maintaining complete control over data security.
The following use cases demonstrate how retail businesses can strengthen market positioning, maximize profitability, and turn data into a strategic advantage.
Use Case 1: Identifying and Addressing Market Share Decline
Challenge
A leading FMCG brand (Brand A) experienced a 7.62% YoY sales decline and a 6.26% drop in market share in Category A. Traditional sales tracking tools confirmed the decline but failed to reveal its root causes.
Solution Using Insight Hub
By analyzing the Executive Summary Performance Dashboard, Brand A was able to:
Identify that sales dropped from Week 35 onwards, aligning with a market share decline.
Compare sales trends with competitors and detect that Brand E grew rapidly while Brand A lost share.
Pinpoint that offline store formats experienced the most significant decline, particularly in Residence/Market and office locations.
Actionable Insights & ResultsBased on these data, the company took the following steps:
Launching targeted promotions in declining offline markets (e.g., around the Residence and the office area).
Focusing digital marketing efforts on high-growth online channels to compensate for offline decline.
Monitoring competitor movements to adapt pricing and promotional strategies.
As a result, Brand A regained competitive positioning and slowed market share erosion by realigning marketing and promotional efforts.
Use Case 2: Optimizing Sales Across Online and Offline Markets
Challenge
A retail business needed to understand which sales channels (online vs. offline) were driving growth and where market share was declining.
Solution Using Insight Hub
With the Sales Tree Diagram Dashboard, the company could:
See that total category sales grew by 5.81% YoY, but offline sales declined by 2.65%, while online sales increased by 16.64%.
Identify that Brand E’s YoY sales in online markets grew by 12.02%, while Brand A’s online sales dropped by 5.77%.
Discover that offline sales in upcountry regions (UPC) declined, particularly for Brand A.
Actionable Insights & Results:Based on these data, the company took the following steps:
Shifting investment towards e-commerce growth strategies, aligning with consumer migration to online shopping.
Implementing region-specific promotions to counteract Brand E’s growth in upcountry offline markets.
Adjusting pricing and bundling strategies to match the channel-specific purchasing behavior.
As a result, the company increased online sales penetration and stabilized offline performance.
Use Case 3: Enhancing Product Performance with Targeted Promotions
Challenge
A retailer needed to refine its product strategy as strong online performers struggled in offline markets, particularly upcountry stores. The company required granular insights into product performance and category sharing to optimize sales across channels and guide promotions and inventory adjustments.
Solution Using Insight Hub
With the Product Performance Analysis Dashboard, the retailer could:
Identify that Product AD, AE, and AB were the top-performing products in online channels, with YoY growth rates of 15.38%, 9.23%, and 7.41%, respectively.
Despite strong online sales, Product AE declined by -10.49% in offline upcountry markets, while Products AB and AD showed smaller declines.
Utilize category share data to pinpoint Product AD (3.13%) and Product AE (3.45%), making them key targets for repurchase-driving promotions and supplier insights.
Actionable Insights & Results
Based on these data, the company took the following steps:
Increasing online investment in high-growth products to expand market share.
Implementing targeted offline promotions to boost struggling products in upcountry stores.
Launching repurchase-driving campaigns for products with ~3% category share to retain customers.
Monetizing data insights by offering suppliers subscription-based reports on category trends and product performance, creating a new revenue stream.
As a result, the company balanced online and offline sales, optimized inventory allocation, and leveraged its data as a strategic asset to generate additional revenue.
These use cases illustrate how Insight Hub transforms retail data into both a strategic asset and a revenue engine. Businesses enhance efficiency and profitability by uncovering market trends, optimizing sales, refining products, and monetizing insights through supplier subscriptions.
With Insight Hub, retailers can drive sustained growth and turn their data into a powerful competitive advantage.
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Explore the full story behind Insight Hub and see how it can revolutionize your operations. https://www.sertiscorp.com/post/scaled-retailers-gain-the-power-of-ai-in-decision-making-introducing-sertis-insight-hub-1
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