What is Insight Hub?
Insight Hub is a powerful analytics platform that transforms retail data into actionable retail business insights, supplemented by AI and delivered through real-time dashboards - for internal team use and (optionally) for automated subscription by suppliers (for any subset of insights).
Case studies in convenience stores and other retail formats in the APAC region demonstrate a significant enhancement to internal decision-making speed and economic impact by retailers using Insight Hub, as well as a high willingness to pay for insights by both international and local suppliers across categories.
Insight Hub aggregates data from across all retail operations and generates actionable, high-relevance insights in real-time. Not simply a “me-too” simple dashboard, Insight Hub presents 13 different fully customizable “data and insight looks” loaded with multiple parameter settings and checkpoints. It is no longer enough to simply know “what happened”- Insight Hub does provide that, but also, and more importantly, how, why, where/what channel, under what conditions, and what is the impact of what happened, how does it favor future results and should we change or double-down on our approach? Designed and innovated by Retailers-for-Retailers over a 5-year period, there is not a gem of relevance that remains unearthed for Category Managers, Marketing and Operations Managers, Financial Managers, and Retail Executives.
Additionally, through advanced AI-driven analysis and forecasting from Sertis (10 years, 400+ enterprise deployments throughout APAC, 2 JVs, 1 spinoff and numerous AI excellence awards), Insight Hub can predict sales volumes and trends across geos, categories, and timeframes, uncovering hidden relationships among Price-Promotion-Placement-Bundling, providing insights that are coveted by senior leaders.
Moreover, as an Insights-as-a-Service (IaaS) platform, Insight Hub is designed to enable retailers to optionally create subscription packages of the insights - or any subset of the insights - to automate and sell to international and local suppliers, unlocking a valuable new revenue stream.
Insight Hub Key Features
Comprehensive Data Integration
One strength of Sertis Insight Hub lies in its ability to integrate and analyze essential data sources, including membership loyalty programs, transactional records, and e-commerce data. By connecting these data silos in an airtight and future-proofed way, the platform can uncover and present deep insights into sales performance, customer behavior, customer preferences under a variety of scenarios, and even marketplace and category trends, all of which are market-leading and presented at a depth to enable both planning and execution functions.
One case study shows that after normalizing for new store openings, the implementation of Insight Hub corresponded to a 21.5% YoY sales increase
AI-Powered Forecasting
Our advanced analytics capability is another differentiating point that comes from leveraging AI-driven forecasting, adding an advanced layer of analytics that surpasses traditional methods and leads versus other data analysis platforms.. This function provides real-time sales forecasts across geo, store, category, channel, and time dimensions for more informed, strategic decision-making.
User-Centric Dashboards
Insight Hub presents its insights through an intuitive, user-centric, and comprehensive set of dashboards designed to turn complex analytics into an easily understandable visual presentation. These dashboards have multiple, critical parameter sets that enable insights and data to be presented in the way most meaningful for the type and function of the user - from business analyst to category manager to CMO or CFO to store cluster managers. Visualization of Complex Ad Hoc Query
Insight Hub enables users to create their own queries on an ad hoc basis, receiving real time and accurate results. Ask Insight Hub “What was the contribution margin of SKU #223 in Q4 last year in the Eastern region?” and get an accurate answer with a visual representation of the answer. Sertis’ AI implementation will even ensure that your company’s acronyms, for example, are not misunderstood by the platform.
Monetizing Insights with Subscriptions to Suppliers
As an Insights-as-a-Service (IaaS) platform, Insight Hub empowers retailers to package and monetize their insights, selling them on an automated subscription basis to any suppliers they wish. Suppliers are willing to pay for shelf space, market share, shelf share, regional sales breakdown, and hundreds of other assorted data points that are germane to their business, including insights that help them plan new products. The packaged insights are customizable to ensure alignment with each Retailer's and supplier’s unique business needs.
How Retailers Can Utilize Insight Hub
With these and other features, Insight Hub delivers several key benefits to all types of retailers from department stores to hypermarkets to convenience stores to specialty luxury retailers:
Improve the Data Culture of the Organization
Sertis’ solution transforms data into actionable insights in ways germane to any type of scaled Retailer, enabling faster and more impactful, and accurate decisions at all organizational levels around both planning and day-to-day operations. Moreover, when you take on Sertis, you gain an organization that does not stay glued to a cookie cutter like nearly every other provider but rather is happy and capable of customizing the platform around any Retailer’s individual needs and unique ways of looking at their business.
Monetize Automated and Packaged Sales of Insights to Suppliers
Another significant benefit is its ability to help retailers monetize their insights in a controlled and automated, subscription format. Retailers unlock new revenue streams by selling subsets of these insights to suppliers, keeping control over what if anything the organization deems sellable while still driving straight-to-the-bottom-line impact. Series has a valuable understanding of what format is desired by suppliers and the amount that these insights can be sold for. It can be further noted that advanced security and permissions systems are a hallmark of the platform as well, giving retailers confidence in sharing insights without compromising safety or control. By fostering a secure and dynamic, data-driven ecosystem, Insight Hub enables continuous product development and strategic collaboration between retailers and suppliers.
How Retailers Can Utilize Insight Hub
With these and other features, Insight Hub delivers several key benefits to all types of retailers from department stores to hypermarkets to convenience stores to specialty luxury retailers:
Improve the Data Culture of the Organization
Sertis’ solution transforms data into actionable insights in ways germane to any type of scaled Retailer, enabling faster and more impactful, and accurate decisions at all organizational levels around both planning and day-to-day operations. Moreover, when you take on Sertis, you gain an organization that does not stay glued to a cookie cutter like nearly every other provider but rather is happy and capable of customizing the platform around any Retailer’s individual needs and unique ways of looking at their business.
Monetize Automated and Packaged Sales of Insights to Suppliers
Another significant benefit is its ability to help retailers monetize their insights in a controlled and automated, subscription format. Retailers unlock new revenue streams by selling subsets of these insights to suppliers, keeping control over what if anything the organization deems sellable while still driving straight-to-the-bottom-line impact. Series has a valuable understanding of what format is desired by suppliers and the amount that these insights can be sold for. It can be further noted that advanced security and permissions systems are a hallmark of the platform as well, giving retailers confidence in sharing insights without compromising safety or control. By fostering a secure and dynamic, data-driven ecosystem, Insight Hub enables continuous product development and strategic collaboration between retailers and suppliers.
A Closer Look at Sertis Insight Hub
With Sertis' expertise in retail and through 5 years of innovation with our customers, we have landed on driving four key “aspects” that deliver a 360° view of the enterprise retail landscape:
Category Dynamics
Cat Summaries: High-level insights into category performance, identifying key trends and opportunities.
Sales Tree Diagram: Visualize product category hierarchies and their contributions to total sales.
Competitive Spotlight
Competitor Performance Analysis: Track KPIs like market share, sales growth, and pricing strategies.
Price Analysis: Monitor competitor pricing, identify gaps, and refine pricing strategies for profitability.
Product Performance Analysis: Benchmark products against competitors to identify areas for differentiation.
Product Performance Health Check
Product Trends: Analyze sales trends, profitability, and demand at the product level.
Store Cluster Analysis: Assess product performance across locations to refine strategies.
Time & Date Analysis: Identify peak sales periods and optimize promotions.
Member & Customer Loyalty Insights
Member Movement Analysis: Monitor trends in customer loyalty program memberships, retention, and churn.
Customer Switching Analysis: Identify and mitigate risks of customer attrition.
Detailed Switching Insights: Address customer concerns to enhance satisfaction and loyalty.
Additionally, Insight Hub is comprised of the following features:
Promotion Management Module
Sertis Promotions Analysis Module: Uncover the true impact of your promotions by calculating baseline sales, comparing promotion performance, looking at online/offline channel dimensions and cannibalization, and measuring profitability. Gain actionable insights to enhance promotional strategies with clear, data-driven metrics.
Demand Forecasting AI
Sertis Demand Pulse: Leverage AI-powered forecasting to predict sales trends for each SKU, across geo, store, category, and time dimensions. Automatic SKU selection ensures minimal data requirements while providing accurate forecasts through an intuitive, user-friendly interface.
Complex Ad Hoc Query Engine
Dynamic Query Engine: Insight Hub empowers permitted internal leaders to ask complex ad hoc questions and receive actionable insights in real time. For example, users can request, "Show top sales by brand in 2022" or "Analyze the impact of Category X promotions over the last six months." This flexibility allows teams to explore data dynamically, answering pressing business questions without needing additional IT resources. Sertis’ advanced AI can further ensure that your output reflects internal jargon and abbreviations, and that there is continuity in presentation and visual representation.
Sample Use Case 1: Monitoring Market Share and Competitor Performance
Using the Executive Summary Performance Dashboard, businesses can track market share changes and identify competitive growth trends. For instance, if a brand experiences a decline in market share or year-over-year growth, the dashboard highlights contributors to this shift, such as emerging competitors or underperforming categories, promotions and channel impact. These insights enable users to implement strategies like competitive pricing, targeted promotions, or product adjustments to address challenges and regain their competitive edge.
Use Case 2: Enhancing Product and Market Channel Strategies
The Sales Tree Diagram Dashboard and Product Performance Dashboard provide detailed insights into product and market channel performance. Users can identify high-performing products in growing channels, such as online markets, and pinpoint underperforming segments, such as offline upcountry regions. This allows businesses to double down on successful products in growth channels and implement targeted promotions or portfolio adjustments in weaker areas, ensuring balanced growth across all markets.
Sertis Insight Hub is APACs leading platform for Retailers wishing to gain the full power of their Data. Retailers gain the power to transform their data into germane, actionable insights for both planning and operating purposes, which is far more powerful than the simple presentation of actual performance. By offering deep insights into customer behavior, product performance, and competitive dynamics, retailers can create data-driven strategies that improve their critical business decisions and efficiency.Scaled Retailers Gain the Power of AI in Decision-Making: Introducing Sertis “Insight Hub”
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