Sertis Joins TDRI Panel Discussion on AI Strategies Driving Business Productivity

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On 26 March, Mr. Thuchakorn Vachiramon, Founder and CEO of Sertis, had the pleasure of joining a panel discussion at the TDRI EIS Briefing on "Digital Technology Update: Practical Uses of AI for Business Productivity", held at the Sheraton Grande Sukhumvit.

The panel discussion was moderated by Dr. Somkiat Tangkitvanich, President of the Thailand Development Research Institute (TDRI), and featured distinguished leaders from Thailand’s technology and industrial sectors, including Mr. Siriwat Vongjarukorn, CEO of MFEC Public Company Limited, and Dr. Suthat Krongchon, President of the Thai IoT Association. Together, we shared valuable insights into the practical application of AI in the business sector, while also highlighting the opportunities and challenges of navigating a rapidly evolving digital era.

The highlight of the event involved Mr. Thuchakorn presenting a comprehensive overview of AI adoption within Thai businesses, illustrating the types of AI technologies most suitable for different functions. He also identified key success factors for organizations seeking to implement AI effectively and introduced practical approaches to measuring return on investment (ROI), enabling businesses to initiate AI deployment without requiring significant upfront investment. Drawing from real client experiences, he also addressed common implementation challenges and offered actionable solutions that organizations can immediately apply.

We extend our sincere appreciation to TDRI for organizing such an inspiring and thought-provoking event. Sertis remains committed to advancing AI innovations that create tangible value and empower businesses across all industries.