Sertis, a leading data and AI solutions provider in ASEAN, led by Mr. Thuchakorn Vachiramon, CEO and Founder (middle), and Mr. James McGraw, Chief Commercial Officer (second from the right), invited marketers, innovation leaders, and business sector leaders to a special seminar on “Revolutionizing Marketing with Generative AI.” Officially supported by Google Thailand, the event took place at Google’s office in Chidlom, Bangkok.
Generative AI is one of the innovations transforming industries worldwide. It has significantly impacted the marketing field by enhancing strategic planning, automating content creation, and extracting vital insights. Generative AI has enabled businesses to boost operational efficiency, personalize customer experiences, and significantly increase ROI from marketing investments.
Although many people today may be familiar with Generative AI tools, the capabilities we’ve experienced so far are just a glimpse of what’s possible. With the right approaches and expertise, Generative AI can become more intelligent, targeted, and value-driven, enhancing marketing efforts like never before. In this seminar, we delve into the capabilities of Generative AI, beginning with the importance of data as the foundation for developing and applying AI. Attendees learned how to develop AI tools effectively through real-world application examples across the marketing workflow, from strategy planning and content creation to operational implementation. This comprehensive experience offered both theoretical and practical insights, empowering participants to integrate Generative AI tools into their organizations, unlocking new potential, and leading their industries.
Sertis is honored to collaborate with Google Thailand, a key partner that has continuously supported us in developing data and AI solutions. We believe in Google’s high-standard technology, which efficiently advances our solutions for clients. We hope this event will serve as another valuable opportunity to drive Thai marketing forward with momentum.
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