WHAT IS BIG DATA?
Today data is continuously generated by numerous devices everywhere, from smartphones to fitness trackers to home appliances. With proper technology and analysis, this growing data will enable us to better understand the world and its people.
However, most companies have found it difficult to capture the full potential of all this data. Most find that they are flooded with data.
Big data is usually referred to datasets that are too large to fit a single unit of storage. To tackle big data, a different and more sophisticated methods in analysis, capturing, searching and storing are required.