Brand identity guidelines
& principles 2024
Color
#041E42
R 4, G 30, B 66
C 100, M 88, Y 42, K 51
Dark blue
#022E9F
R 2, G 46, B 159
C 100, M 92, Y 2, K 0
Blue
#15CAD6
R 21, G 202, B 214
C 66, M 0, Y 20, K 0
Light green
#FFFFFF
R 255, G 255 B 255
C 0, M 0, Y 0, K 0
White
Logo
Vertical logo
Horizontal logo
Vertical logo protection zone
Horizontal logo protection zone
Logo usage
Full Color Logo use on white or bright background
Full Color Logo use on black or dark background
Dark blue Color Logo use on white or bright background
Blue Color Logo use on white or bright background
Light green Color Logo use on black or dark background
White Color Logo use on black or dark background
Background usage
Vertical logo
Horizontal logo
Incorrect usage of the logo
-
Do not reverse the logo.
-
Do not apply colors.
-
Do not rotate any single part of the logo.
-
Do not stretch or alter the proportions of the logo.
-
Do not change the arrangement of the logo.
-
Do not apply gradients, shadows, or other effects
Typeface
English
DISPLAY TYPE: Poppins Bold
SERTISCORP
SUB-HEADLINE: Poppins Medium
Becoming the trusted Data & AI partner for the world
BODYTEXT: Poppins Regular
We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.
Highlight BODYTEXT: Ubuntu Bold
We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.
Thai
DISPLAY TYPE: Mitr Medium
เซอร์ทิสคอร์ป
SUB-HEADLINE: Mitr (Normal/Regular)
ประโยชน์ศาสตร์ดาต้าไซน์ในองค์กร
BODYTEXT: Mitr Light
ไม่นานข้อมูลจะกลายเป็นสิ่งสำคัญที่ทุกบริษัทขาดไม่ได้หากพูดถึงสิ่งที่เป็นกระแสในช่วงนี้คงหนีไม่พ้นเรื่อง “ดาต้าไซน์” และเทคโนโลยีอันชาญฉลาดอย่าง “เอไอ” ซึ่งถือเป็นตัวช่วยสำคัญในการพัฒนาศักยภาพขององค์กร
BODYTEXT: Mitr Medium
ไม่นานข้อมูลจะกลายเป็นสิ่งสำคัญที่ทุกบริษัทขาดไม่ได้หากพูดถึงสิ่งที่เป็นกระแสในช่วงนี้คงหนีไม่พ้นเรื่อง “ดาต้าไซน์” และเทคโนโลยีอันชาญฉลาดอย่าง “เอไอ” ซึ่งถือเป็นตัวช่วยสำคัญในการพัฒนาศักยภาพขององค์กร
Background usage
On white or bright background
Display Type
SERTIS
Sub-Headline
Becoming the trusted
Data & AI partner for the world
SERTIS
Becoming the trusted
Data & AI partner for the world
SERTIS
Becoming the trusted
Data & AI partner for the world
Body Text / Highlight
We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.
We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.
We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.
On black or dark background
Display Type
SERTIS
Sub-Headline
Becoming the trusted
Data & AI partner for the world
Body Text / Highlight
We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.
Incorrect usage of typeface
Display Type
SERTIS
Sub-Headline
Becoming the trusted
Data & AI partner for the world
Body Text / Highlight
We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.
SERTIS
Becoming the trusted
Data & AI partner for the world
We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.
SERTIS
Becoming the trusted
Data & AI partner for the world
We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.
Photography
Usage
Use abstract textures for conceptual imagery need
Consider different perspectives
in image
Show authentic, real life situations
Asian (70%), Caucasian (20%),
African American (5%), Other (5%)
Conscious of diversity inclusion
(ethnicities, gender, ages..)
Best practices
Do not use an unrealistic image
Do not use imagery
that show violence
Do not show or use images
with a over sexual theme
Do not show or use alcoholism images
Do NOT use moody lighting on a subject; lean towards positive, optimistic energy.
Film
Cinematic style is warm, uplifting, & human.
Lighting should be natural & not overly saturated.
Illustration
Our illustration style uses a simple, bold, & graphic. Illustrations may be used to communicate a story in cases where photography cannot be used as effectively.
Color palettes
Use other colors no more than 15% of the total image.
#041E42
R 4, G 30, B 66
C 100, M 88, Y 42, K 51
Dark blue
#022E9F
R 2, G 46, B 159
C 100, M 92, Y 2, K 0
Blue
#15CAD6
R 21, G 202, B 214
C 66, M 0, Y 20, K 0
Light green